Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
What: The lights on the “Welcome to Fabulous Las Vegas” sign will glow red for American Red Cross Month.
When: Wednesday, March 5, 2025, at 3:30 p.m.
Where: 5100 Las Vegas Blvd. South
LAS VEGAS (March 4, 2025) — The American Red Cross of Southern Nevada is teaming up with Clark County to light up the iconic “Welcome to Fabulous Las Vegas” sign in red to officially kick off American Red Cross Month. The 89 perimeter lights of this historic landmark will glow red on Wednesday, March 5, at 3:30 p.m., urging the community to support the Red Cross by donating, giving blood, volunteering or learning lifesaving skills.
“Red Cross Month is a time to honor the Southern Nevadans who demonstrate the best of humanity by offering help and hope during times of crisis,” said Rachel Flanigan, Executive Director of the American Red Cross Southern Nevada Chapter. “With the increasing frequency of disasters and everyday emergencies like home fires, community support is more critical than ever. By donating, giving blood, volunteering or learning lifesaving skills, residents can turn compassion into action and make a real difference.”
Honoring a Tradition of Service
Red Cross Month traces its origins to 1943 when President Franklin D. Roosevelt issued the first national proclamation to recognize the organization’s volunteer-driven work. Every president since has continued this tradition, highlighting the essential role the Red Cross plays within communities.
Clark County Commissioner Michael Naft, a longtime Red Cross supporter, will join the event. “The lifesaving work of the Red Cross, particularly in ensuring a stable blood supply, is indispensable for communities like ours in Clark County,” he said. “Their dedication directly impacts the health and well-being of our residents. We commend their dedication and encourage our residents to support their lifesaving mission.”
Celebrate Red Cross Giving Day on March 26
Red Cross Giving Day, celebrated on March 26, provides a unique opportunity for communities to unite in support of disaster relief. Contributions help provide life essentials like shelter, meals, healthcare services and emotional support to families affected by disasters. Find out how you can make a difference at redcross.org/GivingDay.
Strengthening Communities
Beyond responding to disasters, the American Red Cross builds resilience in communities through ongoing programs. CPR, first aid and preparedness training help residents develop critical lifesaving skills, creating safer, stronger neighborhoods. The Red Cross also offers significant support to veterans and military families through emergency communication services, financial assistance and deployment and homecoming resources.
Join the Mission
Be a part of the impactful work of the Red Cross by becoming a volunteer. Volunteers play a critical role in supporting local emergency responses, such as house fires, and in providing aid during large-scale disasters, including wildfires and hurricanes. Whether you prefer hands-on community work or remote support roles, there are opportunities available to suit a variety of skills and interests. Learn more at redcross.org/volunteer.
About the ‘Welcome to Fabulous Las Vegas’ sign
The “Welcome to Fabulous Las Vegas” sign was built and installed in 1959 after the Clark County Commission approved funding for the project along what was then Highway 91. Western Electric Display, also known as Western Neon, handled the construction and installation before being acquired by YESCO in the 1960s. Designed by Betty Willis, the sign features the distinctive Googie architectural style. Standing 25 feet tall, it was added to the National Register of Historic Places in 2009, coinciding with Clark County’s centennial year.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
