Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
LAS VEGAS (March 29, 2026) — The American Red Cross of Southern Nevada is joining forces with Life is Good to connect the brand’s message of optimism with the hope that blood donation can bring. Starting Monday, donors who come to give will receive an exclusive Red Cross x Life is Good T-shirt.
“Life is Good has always been about more than a T-shirt. It’s a reminder that the world is full of good worth fighting for, and that spreading optimism starts with the everyday choices we make,” said Linne Kimball, Vice President of Strategic Partnerships for Life is Good. “For us, partnering with the Red Cross was a natural fit, because giving blood is proof that one person can make a difference. We hope this collaboration inspires donors old and new to turn positivity into purpose, because doing good doesn’t have to be complicated.”
Those who come to give blood March 30 to April 12, 2026, will receive an exclusive Red Cross x Life is Good T-shirt, while supplies last. See RedCrossBlood.org/LifeIsGood for details.
Spring Time Decline in Blood Donations
As schools close for spring break and families travel for vacation or to see loved ones, there is often a significant decrease in the number of blood donors. The end of flu season, along with spring allergies and late-season respiratory illnesses such as COVID-19 or RSV, can reduce the number of people able to donate blood. Since donors must be healthy and symptom-free, seasonal illnesses can temporarily shrink the donor pool.
“This time of year can put added pressure on the blood supply,” said Rachel Flanigan, Executive Director of the American Red Cross Southern Nevada Chapter. “We are grateful to Life is Good for helping us bring more attention to the need for blood donation.”
How to Donate
Blood donation appointments can be made through the Red Cross Blood Donor App, by visiting redcross.org/GiveBlood or calling 1-800-RED CROSS (1-800-733-2767).
While all blood types are needed, the Red Cross is urgently seeking donors with type O, A-negative and B-negative blood. O-positive, the most commonly transfused type, is compatible with 85% of patients. O-negative, the universal blood type, is critical in emergencies.
B-negative, found in less than 2% of the population, and A-negative, found in only 6%, are both rare. Patients with these blood types can only receive transfusions from donors with the same type or O-negative blood.
The American Red Cross supplies 40% of the nation’s blood supply, supporting over 2,500 hospitals and transfusion centers. Locally, nearly 20 hospitals across Southern Nevada depend on Red Cross donations to meet patient needs. To maintain adequate supplies, the Red Cross must collect about 12,500 blood donations and 3,000 platelet donations daily.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
