Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
LAS VEGAS (Dec. 6, 2025) — The American Red Cross of Southern Nevada is embracing the holiday spirit by participating in Boyd Gaming’s 11th annual “Trees of Hope” competition, a festive tradition that blends holiday cheer with charitable giving. This year, nearly $70,000 in prize money will be distributed to 38 local nonprofit organizations, including the Red Cross, to support their vital missions.
As part of the competition, the Red Cross of Southern Nevada has decorated a holiday tree that reflects its mission to prevent and alleviate human suffering. The tree is on display at Sam’s Town Hotel and Gambling Hall, located at 5111 Boulder Highway, alongside four other nonprofit entries.
“This is more than just a friendly competition, it’s an opportunity for the community to come together and support organizations that make a real difference,” said Rachel Flanigan, Executive Director of the American Red Cross, Southern Nevada Chapter. “Every vote cast is a vote for hope, healing and the power of community during this holiday season.”
Cast Your Vote to Support Local Charities
The public is encouraged to participate by voting for their favorite holiday decorations. Voting is open now through Friday, Dec. 12, 2025, and can be done in person at participating Boyd Gaming properties, online via Boyd Gaming’s social media platforms or at https://www.boydgaming.com/pages/trees-of-hope.
Each of the eight Boyd Gaming properties in Las Vegas will award cash prizes to all participating charities, with every participating nonprofit guaranteed a minimum of $1,000.
“Trees of Hope is a memorable and festive way for Boyd Gaming and our properties to celebrate the holiday season with our customers and our communities, while giving back to the many non-profit organizations that serve our communities year-round,” said David Strow, Boyd’s Vice President of Corporate Communications.
The Red Cross’s Impact in Southern Nevada
The Red Cross of Southern Nevada has had a profound impact on the community this year, responding to over 240 home fires and assisting more than 1,100 people in their recovery. Volunteers from the region have also deployed nationwide to provide aid during hurricanes, wildfires and floods.
In addition to disaster response, the Red Cross supports local veterans, active-duty military members, and their families, offers free preparedness training and hosts more than 650 blood drives annually to ensure a stable blood supply.
A Tradition of Giving: The History of Trees of Hope
The Trees of Hope competition began in 2007 at Boyd Gaming’s Delta Downs Racetrack and Hotel in Louisiana and has since grown into a nationwide initiative, with more than $1.2 million donated to nonprofit organizations across the country to date. In 2024 alone, over 165 nonprofits participated, with nearly $200,000 distributed to support their missions.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
