Finding that win-win isn’t always easy, but Texas de Brazil, a North Texas-based Brazilian steakhouse, found a way. In July, Texas de Brazil announced they were making a $10,000 donation to the American Red Cross Service to the Armed Forces. Customers were then given the opportunity to join Texas de Brazil by donating as well; in return, the restaurant would provide coupons to match the customer's generosity, allowing them to enjoy good food and support a great cause.
Their fundraising campaign raised over $45,000 for the Red Cross Service to the Armed Forces. Over the last few years, the family-owned restaurant has raised more than $390,000 to support the SAF program, which serves the nation’s military personnel and their families, including active duty, National Guard, reservists, and veterans.