West Palm Beach, FL, December 4, 2024 - The American Red Cross South Florida Region names Traci Mitchell as its new Executive Director of the Palm Beach and Treasure Coast Chapter. 

In this role, Mitchell will support a team of staff and volunteers who proudly serve the residents of Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee Counties. Understanding her role in the community, she knows the importance of collaborating with community stakeholders, partners and chapter board members to ensure Red Cross goals and mission are delivered effectively.

“I am truly honored to serve under the mission of the American Red Cross, as the new executive director of the Palm Beach to Treasure Coast Chapter,” said Mitchell. “I look forward to working alongside our dedicated volunteers and staff to deliver compassionate care and critical services to our communities when they need it most.”

Traci brings 40 years of experience in financial services. She joined PNC Bank in 2008 as vice president of brand management and most recently served as the executive director of the PNC Fairfax Connection, a community resource center in Cleveland, Ohio’s Fairfax neighborhood that provides free services to empower center members, up-and-coming entrepreneurs, and small business owners.

Prior to her role at the Fairfax Connection, Traci served as vice president of sales and client experience, where she led organizational change management initiatives, driving sustainable, transformative change. Her leadership expertise also spans event management, program, and project management, as well as the development and execution of marketing programs and communications strategies.

In addition to her professional career, Traci has dedicated significant time to advancing youth initiatives through her work with nonprofits such as Shoes and Clothes for Kids and DanceCleveland, as well as through her involvement in youth ministries at her church. Before relocating to Florida, she served 2.5 terms on her local school board.

Traci earned her Bachelor of Arts in Organizational Communications from The Ohio State University and is an avid Buckeyes fan, and a newly minted University of Miami Hurricanes football fan.  She enjoys traveling, reading, fishing, and crafting.  Traci is deeply passionate about equipping others with the tools and resources needed to achieve their life aspirations.

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org/southflorida and visit us on Facebook and X at @SFLRedCross.