Danella serves as the Executive Director for South Texas, where she works closely with community partners and is the face of the American Red Cross in local communities. Previously, she was the Director of Development for the McAllen Society for the Performing Arts and served as the Director of Advancement for IDEA Public Schools for the Rio Grande Valley. In both positions, she successfully oversaw all fund development opportunities including grant writing, cultivation, stewardship of donors and event planning. She also served as the Interim Executive Director at International Museum of Art & Science, where she systematically developed a proactive approach to lead the organization forward in increasing membership, revenue streams and member satisfaction. She is the Past Chairman of Leadership McAllen, Past President of American Advertising Federation-Rio Grande Valley and a past Board Member for the United Way of South Texas, where she also served two consecutive years as Campaign Chair. She holds a Bachelor of Arts degree in Communication Studies from the University of Texas and an Accredited Public Relations credential from the Public Relations Society of America. Danella resides in Donna, Texas and is married with one stepson and one American Cocker Spaniel named Percy.