A gift of stock may provide more benefits than a cash gift. When you make a gift of stock to the Red Cross, by eliminating the capital gains tax that would be due upon selling the stock, you receive tangible tax-savings and benefits while also supporting the humanitarian mission. A gift of stock may be right for you if:
1. You are holding stocks that have risen in value. If your stocks are highly appreciated, you may find yourself with a hefty tax bill when it comes time to sell. By using these securities as a gift, you can avoid the capital gains tax on any paper profit.
2. You would like to maximize your deduction while not affecting your liquidity. If you decide to make a gift of stock, you not only retain your cash assets, but you also receive a charitable tax deduction for the full fair market value of the stock that you’ve owned for more than one year.
Your gift of appreciated stock to the American Red Cross helps ensure that no one faces life’s darkest moments alone. We couldn’t be where we’re needed most without the support from people like you.