Cause Marketing
Cause Marketing
Engage Your Business or Organization to Support the Red Cross
Engage Your Business or Organization to Support the Red Cross
Engage Your Business or Organization to Support the Red Cross
Engage Your Business or Organization to Support the Red Cross
An average of 91 cents of every dollar the American Red Cross spends is invested in delivering care and comfort to those in need. Everything we do depends on the needs of the people that we serve.
Your support will help us continue to serve those in need.
Earn AAdvantage® Bonus Miles With Every Dollar* Donated
Thank you to American Airlines for supporting the American Red Cross this holiday season. Your generosity can bring hope and comfort to families facing emergencies. When you make a gift today, American Airlines will award 10 AAdvantage® bonus miles for every $1 donated*, helping you make an even greater impact during this season of giving.
*Only open to AAdvantage® program members. Learn more here. A minimum donation of $25 is required to receive miles.
Canidae Heartland Gives Back to Communities in Need
Thank you to Canidae pet food for supporting the American Red Cross with the launch of Canidae Heartland, farm-raised nutrition for dogs that gives back to those in need. Inspired by our shared belief that strong communities are built through connection, compassion and neighbors helping neighbors, Canidae will donate 1-percent of every retail purchase of Heartland to help support the Red Cross and our humanitarian mission. It’s a simple way to celebrate the spirit of community while bringing a little extra compassion to both ends of the leash. To learn more about Canidae Heartland, visit Canidae.com/Heartland.
Earn 5% Cashback on Donations to the Red Cross with Chase Freedom and Chase Freedom Flex
Thank you to our partners at JPMorganChase for encouraging Chase Freedom and Chase Freedom Flex cardmembers to support the American Red Cross mission this holiday season. From October 1 through December 31 2026, cardmembers can opt in to earn 5% bonus cash back on donations made with their card (spend cap applies) — helping power our work responding to disasters, collecting lifesaving blood, teaching critical lifesaving skills, and supporting military members and their families during emergencies. For more information visit chasebonus.com.
Lemonade Insurance Supports the Red Cross Year-Round
Thank you to our partners at Lemonade Insurance for inviting policy members to support the American Red Cross mission. Learn more at lemonade.com/giveback.
Light the World This Holiday Season
Thank you to our long-term partner, The Church of Jesus Christ of Latter-day Saints, for supporting the Red Cross through the Light the World campaign. Now through the end of December the public can give to the Red Cross through giving machines in select locations and online.
BMW/Mini
For every first aid kit sold, BMW/MINI will donate $5 to the American Red Cross with a $150,000 annual minimum commitment.
Thank you to LoveTravels by Marriott Bonvoy for taking action to shape a better world. Marriott Bonvoy members are invited to donate points to support the urgent needs of the American Red Cross mission – preparing for and responding to disasters big and small, wherever and whenever they occur, ensuring a safe and reliable blood supply is available for patients in need, supporting military members and their families, and providing lifesaving training.
Lowe’s Round Up for Charity supports Disaster Relief
Now through November 1st, customers can support the Red Cross and other community partners by rounding up their transaction to the nearest whole dollar at checkout in Lowe’s stores to help people affected by disasters big and small.
Round Up & Donate with Lyft! It’s easy to support American Red Cross when you ride with Lyft! Riders can opt-in to round up each fare to the nearest dollar and donate the difference to a worthy cause.
Here’s how to support American Red Cross with every ride:
Thank you, Mastercard, for helping make a difference in 2025 and beyond with Mastercard Give Hope eGift Cards. Now through October 31, 2027, $2 from each card purchased will support disaster relief. Learn more here.
We're grateful to all of the companies that create opportunities for the public to donate, purchase products and/or support programs that benefit Red Cross disaster relief and other important services, across the country and around the world.
Here are some of the innovative programs happening today.
Avis Budget Group Headquarters
Citi
Gray Television, Inc.
Price Chopper/Golub Corporation
The Church of Jesus Christ of Latter Day Saints
Vericast
Bi-LO Winn-Dixie Foundation
eBay
KIA North America
Primoris Services Corporation
Thrivent Financial & The Thrivent Financial Foundation
Wingstop
Choice Hotels International
Fox Corporation
Kwik Trip, Inc.
Tango Card Inc.
Universal Pictures
Companies know they can do well by doing good. A public partnership with the Red Cross can deliver brandlift and stakeholder loyalty. See how other companies are supporting Red Cross through their business.