When consumers think a brand has a strong purpose, they are 4.1 times more likely to trust the company.4 Consider this research about how trust can translate into value for your business and products.
89% of consumers would buy a product attached to a cause.1
72% of consumers feel it is more important than ever that the companies they buy from reflect their values.3
89% of consumers are likely to switch brands to one associated with a cause, given comparable price and quality.2
86% of consumers are more likely to trust companies when they lead with a purpose.1
To uphold the immense trust placed in the Red Cross by the public, we strive to always be clear and transparent with all consumer-disclosures. We adhere strictly to the guidelines published by the Better Business Bureau. We believe in strategic, long-term partnerships that reflect genuine support of our mission and programs. To that end, a financial commitment is required before publicly linking a product or brand with the Red Cross emplem.
Submit a request below to talk with us about leveraging a product to communicate your company’s purpose and support our lifesaving mission.
1Cone Communications CSP Study, 2017
2Cone Communications/Ebiquity, 2015
32019 Porter Novelli/Cone Purpose Biometrics Study
4Zeno’s 2020 Strength of Purpose
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