Why We Give to the Red Cross
For over 100 years, Anheuser-Busch has helped the Red Cross provide hope to individual and families nationwide. We sat down with Bill Bradley, vice president of Community Affairs at Anheuser-Busch, to find out more about why one of our longest standing partners gives to the Red Cross.
What inspires Anheuser-Busch to support the Red Cross?
We have a long-standing partnership with the Red Cross – dating back to 1906. Our co-founder Adolphus Busch saw first-hand the devastation caused by the San Francisco earthquake, and supported the relief efforts of the Red Cross. It’s that spirit of supporting communities in need that inspires our support today.
Do you have one example of when the Red Cross mission clicked for you? When did you understand the impact of the Red Cross mission, and how your company supports that mission?
In times of disaster, the need for clean, safe drinking water cannot be overstated. We are uniquely positioned to help address this need through our breweries, our fast, high-quality packaging lines and our distribution system. Every year, we temporarily pause brewing beer and apply our production and logistics expertise to produce and can emergency drinking water for disaster relief.
Since 1960, we’ve worked with the Red Cross to get this emergency drinking water into the hands of those who need it, and since 1988 we have provided more than 82 million cans of emergency drinking water all across the country. You can learn more about this program by watching this video featuring Anheuser-Busch and American Red Cross employees who play an instrumental role in the program.
The critical need for drinking water hit home for me when the St. Louis area was struck by severe flooding. It was incredible to see Red Cross disaster relief efforts first-hand. For our company, it is gratifying to know that our partnership’s positive impact on the lives in our community continues in the aftermath of a natural disaster.
Can you talk more about your organization’s connection to the Red Cross? For instance, how does your organization support the Red Cross through the Annual Disaster Giving Program?
In 2014, Anheuser-Busch announced a partnership with the Red Cross Annual Disaster Giving Program (ADGP) – the first ADGP member in St. Louis. The Red Cross is on the front lines of disaster relief and can direct those donations to where they are needed most.
We are proud of this continued partnership and in 2019, the Anheuser-Busch Foundation recognized National Preparedness Month with a donation of one million dollars through ADGP to help ensure the Red Cross stands ready to take immediate action for communities in need.
The Anheuser-Busch Foundation also recently expanded its commitment and our partnership with the Red Cross in support of our men and women in uniform with a donation of $500,000 to the American Red Cross’ Service to the Armed Forces Giving Program (SAFGP), which helps provide vital services for more than 2 million members of the military, veterans and their families.
Why is it important for your organization to support Red Cross disaster relief efforts?
At Anheuser-Busch, we strive to bring people together for a better world. Supporting and partnering with the Red Cross to provide relief efforts at the community level – in many cases in the communities in which we do business and live – helps us to achieve that goal. For many hundreds of years, breweries have served as cornerstones of their communities. This is just one way we try to continue that tradition.
What kind of impact has your contribution to the Red Cross had on your company, company culture, customers and employees?
Our 18,000 colleagues across the country are united by a deep passion for making great beer and an unwavering commitment to supporting the communities that we call home.
Not only is bringing our emergency drinking water program to life a full team effort but our employees are also active in volunteering with the Red Cross, giving blood and taking courses such as first aid or CPR.
Since 1986, we’ve hosted over 1,467 blood drives across the country and collected nearly 43,316 units of blood, potentially saving over 129,948 lives. The partnership with the Red Cross goes beyond a monetary contribution; most of my colleagues at Anheuser-Busch are involved personally. That’s something we’re all especially proud of.
Anheuser Busch is a $1M member of the Red Cross ADGP program. It’s because of partners like Anheuser-Busch that the Red Cross is able to help and provide hope to individual and families nationwide. We are extremely grateful for the many ways Anheuser-Busch has generously continued its support of our Disaster Relief efforts, Blood Services and Preparedness, Health & Safety Services.