When you give to the American Red Cross, you are delivering help and hope to people when they need it most. There are many creative ways that your organization can contribute. And, make it easy for your customers and employees to give back, too.
Few organizations—profit or nonprofit—enjoy the worldwide recognition and high regard associated with the Red Cross. According to Young & Rubicam’s BrandAsset® Valuator, an independent study of 50,000 brands, the Red Cross is:
- More trustworthy than 99 percent of brands in the study.
- More socially responsible, straightforward, authentic, reliable and friendly than 95 percent of brands in the study.
- More respected than 98 percent of brands in the study.
*Young & Rubicam, BrandAsset® Valuator, June 2013