LOS ANGELES, Feb. 8, 2022 — The American Red Cross Los Angeles Region and ADT are teaming with Athletes in Action as part of a Super Service Project to build 500 emergency kits on Feb. 11, ahead of the Big Game. With a commitment to keeping communities safe, ADT and Red Cross naturally partnered and have organized one of the few weekend programs that give back to the community.
The emergency kits will include items ranging from emergency information guides and rain gear to a whistle and a blanket. Each kit will also include an inspirational note written by ADT employees.
The emergency kits will be distributed by the Red Cross to Los Angeles vulnerable community members and veterans. Additionally, a $25,000 contribution will be made to the American Red Cross to help expand its mission in the Greater Los Angeles region.
In addition to the kit build, each volunteer will be offered a ticket to the NFL-Sanctioned breakfast on Saturday, Feb. 12 at the JW Marriott LA Live where the Bart Starr Award will be presented to Russell Wilson of the Seattle Seahawks.
WHAT: American Red Cross, ADT and Athletes in Action Emergency Kit Build
WHEN: Friday, Feb. 11, 11:30 a.m. – 1 p.m.
WHERE: ADT, 21171 S Western Ave., Torrance, CA 91503
WHO: ADT Employees building the kits
SPOKESPEOPLE:
Joanne Nowlin – CEO, American Red Cross Los Angeles Region
Jeff Smith – General Manager, ADT, Los Angeles
VISUALS: In assembly-line fashion, dozens of volunteers will work together to build the kits and write the messages. A couple of former and/or current NFL players have been invited to attend and observe the process. A Red Cross Spanish language PIO will be on hand.
CONTACTS:
Marium Mohiuddin, Red Cross, 310-775-5288
Bob Tucker, ADT, 561-289-0436
Terry Bortz, Athletes in Action, 513-290-6737
About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org/la or CruzRojaAmericana.org, or follow us on Twitter at @RedCrossLA or @CruzRojaLA.
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