LOS ANGELES, March 1, 2021 — Join the Red Cross as we kick-off the first of many celebrations for March is Red Cross Month. At dusk tonight, watch live from home when the Santa Monica Pier illuminates their Ferris wheel with the Red Cross symbol. The American Red Cross Los Angeles Region invites Angelenos to honor Red Cross Month by giving blood, signing up to volunteer or donating on Giving Day on March 24.
SEE: Watch live stream of the Pacific Wheel Light Up Red (pacpark.com/live)
For nearly 80 years, U.S. presidents have proclaimed March as #RedCrossMonth to recognize Americans participating in its lifesaving mission — one that is powered by a workforce comprised of 90% volunteers.
When the pandemic closed Los Angeles’ schools last March, hundreds of volunteers served meals to families in need. When California’s most destructive wildfire season on record forced tens of thousands of residents to evacuate, hundreds of volunteers dedicated time to help provide shelter, food, emotional support and recovery help for taking next steps after disaster. In addition, thousands of COVID-19 survivors, rolled up their sleeves to share their potentially lifesaving antibodies by giving plasma.