LOS ANGELES, Dec. 9, 2022 — 2022 has been a year of crisis for families in Los Angeles and around the world — from extreme climate disasters to global emergencies like the conflict in Ukraine to the first-ever national American Red Cross blood crisis.
“Whether a crisis is felt by an entire community or a single person, it turns lives upside down — especially for the most vulnerable,” Joanne Nowlin, Chief Executive Officer, American Red Cross Los Angeles Region said. “This holiday season, join us to provide help and hope for people in need during future emergencies by making a financial donation or by giving blood or platelets.”
During the holidays, visit redcross.org to make a financial donation or an appointment to give blood or platelets for patients in the U.S. Individuals can also register for volunteer opportunities in Los Angeles.
RESPONDING TO DISASTERS OF ALL SIZES This year’s extreme disasters in the U.S. are clear examples of the increasing frequency and intensity of the climate crisis. So far in 2022, 15 billion-dollar disasters have upended lives across the country — more than twice the number of billion-dollar disasters that struck annually two decades ago.
For these and tens of thousands of other disasters in Los Angeles and across the country, Red Cross volunteers have worked 24/7 to provide shelter, food and care — including for Hurricane Ian and hundreds of local home fires.
In Los Angeles, Red Cross volunteers have also provided relief and comfort after home fires and other local disasters, including wildfires and mudslides, to help ensure no one faces a crisis of any size alone.
HELPING FAMILIES AFFECTED BY GLOBAL EMERGENCIES Internationally, the conflict in Ukraine has forced millions of people to flee for their lives. With such vast needs, the American Red Cross has provided financial donations and international crisis responders to support the global Red Cross network’s response on the ground, which spans more than a dozen neighboring countries to deliver food, shelter, medical care, emotional support and other critical aid for displaced families.
Meanwhile, the American Red Cross has also provided financial support to the ongoing hunger crisis in Africa. Overall this year, as part of the world’s largest humanitarian network, the American Red Cross provided humanitarian aid in more than 108 countries. Here in Los Angeles, Red Cross international efforts included reconnecting family members, facilitating emergency communications with loved ones, and educating future humanitarians.
OVERCOMING THE FIRST-EVER RED CROSS BLOOD CRISIS In January 2022, the Red Cross experienced its worst national blood shortage in over a decade, due to ongoing collection challenges and varied hospital demand during the pandemic. Patients in need of lifesaving blood transfusions relied on an outpouring of support from hundreds of thousands of generous blood donors to overcome the crisis.
Beyond national headlines, the need for blood is constant, as one in seven patients entering a hospital will need a blood transfusion. Every day, Red Cross blood donors are the lifeline for car accident victims, parents with complicated childbirths, individuals battling cancer and people with sickle cell disease. Make an appointment to give blood or platelets this holiday season by visiting RedCrossBlood.org.
PROVIDING SUPPORT FOR PERSONAL EMERGENCIES In Los Angeles, Red Cross workers have helped people through other personal emergencies too, whether it was installing smoke alarms or teaching families on how to create home fire safety plans. In 2022, a total of 3,665 smoke alarms were installed, and 1,430 households and were briefed and 5,124 people were trained on how to make and implement a home fire safety plan.
Visit RedCross.org/LA for more information about how the American Red Cross helped people in Los Angeles in 2022.
The Red Cross is grateful for corporate partners who contribute to our Holiday Campaign. They include regional partners Korshak, Kracoff, Kong & Sugano L.L.P, Westfield, and American Homes 4 Rent. Thanks to the generosity of these and our generous year-round supporters, the Red Cross is able to bring help and hope to people in need.
About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org/la or CruzRojaAmericana.org, or visit us on Twitter at @RedCrossLA.