The Second Century Naming Campaign financially ensures that we have the tools and resources to expand our reach, to impart hope when all else seems lost, to provide comfort in the face of difficulties and to replace vulnerability with resilience for Angelenos in their hour of need.
Naming opportunities for the new headquarters include the naming of the building itself as well as interior rooms and key centers for excellence. Naming rights last for a period of 10 years with the opportunity for renewal after the period has completed. Funds raised through the Naming Campaign support the general operations of the American Red Cross.
The Los Angeles Region headquarters may be new to Downtown LA, but the Red Cross has been in DTLA for a long time—and on the minds of the Red Cross family, too. Here’s what volunteers and employees are saying about the new location.
"Many industries are moving their headquarters to DTLA because it’s so central to most areas of Los Angeles. Not only will our volunteers and staff be able to get to work faster, we will be right in the middle of the action.” - Zhenya Levchenko, Regional Philanthropy Officer
"Downtown LA is rich with programs and agencies that serve the Los Angeles region but have not yet partnered with us. I see this new location for our headquarters as a great opportunity to increase our visibility to these groups and help us expand our network.” - Alexis Agrinsoni, Regional Recovery Manager
“The hub of the Los Angeles region is now DTLA. It’s a quickly changing and vibrant area. And now, the Red Cross will be part of that.” - Liz Giordano, LA Region Board Member and Tiffany Circle Chair