Second Century Naming Campaign

The Second Century Naming Campaign

Preparing, Serving, Advancing Preparing, Serving, Advancing

Downtown Los Angeles has become the hub of Los Angeles

...with businesses, sports, entertainment, cultural landmarks and restaurants calling DTLA home. Being in the heart of downtown is a key, high-visibility opportunity to have your name prominently displayed on the outside of the new facility

The Second Century Naming Campaign financially ensures that we have the tools and resources to expand our reach, to impart hope when all else seems lost, to provide comfort in the face of difficulties and to replace vulnerability with resilience for Angelenos in their hour of need.

Naming opportunities for the new headquarters include the naming of the building itself as well as interior rooms and key centers for excellence. Naming rights last for a period of 10 years with the opportunity for renewal after the period has completed. Funds raised through the Naming Campaign support the general operations of the American Red Cross.

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Headquarters Building Naming Opportunity

First Floor Naming Opportunities

The first floor of our new headquarters is where staff, volunteers, donors and members of the community will come together and save lives. Versatile, collaborative workspaces surround the key operational spaces in the center for humanitarian services in Los Angeles.

Emergency Operations Center (EOC)

The EOC is one of the most important locations inside our Red Cross building—it is the cornerstone of every disaster, large or small, whether the Red Cross is active on the ground or just monitoring the situation. The EOC is a high-visibility naming opportunity and is often host to live broadcasts by TV news crews during high-profile disasters. The EOC enables the Los Angeles Region to manage and be in constant contact with staff and volunteers as well as government officials and agencies through satellite communications.

Volunteer Center for Excellence $500,000

Volunteers comprise on average 94% of the Red Cross workforce. They respond to local disasters and deploy across state lines to help those in need. They educate their neighbors in preparedness and install smoke alarms in vulnerable communities. Red Cross volunteers are integral to the organization’s mission. Last year, 5,915 volunteers donated nearly 156,000 hours of service to our region. Your naming support of this chief initiative will ensure that Red Cross volunteers are properly trained and ready to respond at a moment’s notice.

Humanitarian Youth Center $500,000

The next generation of humanitarians are already hard at work through the Red Cross Youth and Young Adult programs. Over the past year, these young volunteers served over 19,000 hours, attended 3,726 events and improved their sense of self-worth, academics and civic duty.

Café $250,000

The café will serve as a social hub where staff and volunteers can share a meal, a cup of coffee and collaborate on the next great humanitarian idea. It will be equipped with a refrigerator, microwave, coffee and high-top tables for lunch breaks and can also be used as workspace.

Board Room $100,000

The Board Room will serve as a meeting area for the Los Angeles Region Board of Directors, a diverse and high-profile team of local entrepreneurs, industry leaders and philanthropists willing to share their talents and contacts on behalf of others.

Training and Convening Rooms $100,000

The new headquarters will have three multipurpose rooms that can be utilized for life-saving CPR, First Aid and preparedness classes, workspaces to build comfort kits for veterans and even youth club meetings. Like the Red Cross itself, these rooms are prepared to answer the call whenever they’re needed.

Wellness Room $100,000

With disasters on the rise and a need to be on call 24 hours a day, Red Crossers need downtime. The Wellness Room is a crucial, quiet retreat for volunteers and employees who require privacy for maternity needs, meditation, relaxation and short breaks to un-plug and de-stress.

Video Production Room $100,000

The Video Production Room is a key room for our communications efforts in times of disaster, but also year-round to share videos and interviews on social media and with our donors and volunteers.

Mosaic Wall $2,500 - $5,000

The Mosaic Wall is a naming opportunity for individuals to be recognized for their support of the Los Angeles Region as we begin the second century of service to the community in our new home.

Just as our donors come together to help fulfill the Red Cross mission, these tiles will come together to represent the generous efforts of the donors who make our lifesaving work possible.

Visitors will be welcomed by this beautiful mosaic wall as they enter the building. Contributors to this naming opportunity will be acknowledged with digital signage next to the mosaic for years to come.

Second Floor Naming Opportunities

Rooms on the second floor are true collaborative and planning spaces and a wonderful opportunity for corporations, individuals or groups to show their support for the Red Cross staff and volunteers who work tirelessly to advance the mission of the Red Cross.

Staff and Volunteer Meeting Room $50,000

This Meeting Room provides space for staff and volunteers to execute the strategy to alleviate suffering far and wide throughout Los Angeles and beyond.

Huddle Rooms (6 rooms) $25,000 each

Huddle rooms will accommodate a small meeting of 4-6 people and are a great resource for Red Cross department team meetings to discuss the launch of new youth clubs, a yearlong calendar of supporting military families, coordinating blood drives and hosting community events.

Collaboration Lounge $25,000

The Collaboration Lounge is an open space to generate new ideas pertaining to mission service delivery between departments, among donors and volunteers alike. “Unity” is one of the seven fundamental principles of the International Red Cross Movement and this room is where that principle can come to life

Focus Rooms (6 rooms) $10,000 each

Each Focus Room is designed for staff or volunteers to hold private conversations. This is where two members of our International Services team could collaborate about connecting families separated by hardship. Perhaps a volunteer supervisor could provide a one-on-one training in shelter management. Focus rooms fit two people.

Coffee Corner $10,000

The Coffee Corner is the second-floor gathering space for colleagues to touch base and enjoy a quick pick-me-up! Ever since Red Cross “Donut Dollys” served up warm coffee and treats for soldiers in World War II, the Red Cross has had a special relationship with the coffee break and will continue the uplifting tradition in this new locale.

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Talk of the Town

The Los Angeles Region headquarters may be new to Downtown LA, but the Red Cross has been in DTLA for a long time—and on the minds of the Red Cross family, too. Here’s what volunteers and employees are saying about the new location.

"Many industries are moving their headquarters to DTLA because it’s so central to most areas of Los Angeles. Not only will our volunteers and staff be able to get to work faster, we will be right in the middle of the action.” - Zhenya Levchenko, Regional Philanthropy Officer

"Downtown LA is rich with programs and agencies that serve the Los Angeles region but have not yet partnered with us. I see this new location for our headquarters as a great opportunity to increase our visibility to these groups and help us expand our network.” - Alexis Agrinsoni, Regional Recovery Manager

“The hub of the Los Angeles region is now DTLA. It’s a quickly changing and vibrant area. And now, the Red Cross will be part of that.” - Liz Giordano, LA Region Board Member and Tiffany Circle Chair