Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
SALT LAKE CITY (Dec. 2, 2025) — Today is GivingTuesday, and the American Red Cross of Utah is urging the community to make their generosity go twice as far before midnight. Thanks to a special partnership with The Coca-Cola Company, every donation made today will be matched dollar-for-dollar up to a total of $200,000.
This opportunity allows Utahns to make an even greater difference in supporting disaster relief, lifesaving blood services and aid for military families. A $96 donation becomes $192 and can provide two days of food, blankets and supplies for a family in crisis. A $200 gift becomes $400 and provides two full days of food and shelter for a family. Donations can be made at redcross.org/GivingTuesday, but this matching opportunity ends at midnight today.
“All across the country, families are working to rebuild their lives after devastating disasters and life-altering emergencies. They’re counting on the American Red Cross for support during some of life’s darkest moments,” said Heidi Ruster, Chief Executive Officer of the American Red Cross Utah/Nevada Region. “With The Coca-Cola Company’s matching gift, donations will go even further to bring comfort, hope and critical aid to those who need it most.”
Utahns Can Make a Difference This GivingTuesday
The need for support has never been greater. This year, the Red Cross of Utah has responded to over 160 home fires, helping more than 725 people. Red Cross volunteers from Utah have also deployed across the country to provide aid in the wake of devastating hurricanes, wildfires and floods.
“Now more than ever, the Red Cross is a lifeline for families facing unimaginable challenges,” said Heidi Ruster, Chief Executive Officer of the American Red Cross Utah/Nevada Region. “This GivingTuesday, we’re asking Utahns to take action, whether it’s through a financial gift, a blood donation or volunteering time. Together, we can make a profound difference.”
Ways to Help this GivingTuesday
About GivingTuesday
GivingTuesday, established in 2012, is a global movement that inspires generosity following the consumer-driven events of Black Friday, Small Business Saturday and Cyber Monday. Held on the first Tuesday after Thanksgiving, it marks the start of the year-end charitable season. In 2024, GivingTuesday raised a record-breaking $3.6 billion in the United States.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.
