Media contact: Keith Paul
Regional Communications Director
keith.paul@redcross.org | 702-400-7680
SALT LAKE CITY (June 8, 2023) — As World Blood Donor Day approaches on Friday, June 14, the American Red Cross of Utah emphasizes the urgent need for blood donors to address a significant shortfall of over 20,000 donations in recent weeks.
The shortfall comes at as the Red Cross of Utah is joining the global community on the 20th anniversary of World Blood Donor Day to raise awareness locally, and worldwide, about the importance of blood donation. This annual observance is a reminder of the invaluable contribution made by blood donors worldwide and the continuous need for donations for lifesaving transfusions.
“World Blood Donor Day is a moment to honor the selflessness and generosity of blood donors who are pivotal in healthcare systems globally,” said Heidi Ruster, Chief Executive Officer of the American Red Cross Utah/Nevada Region. “It’s also an opportunity to remind potential donors that their contributions can be a lifeline for patients in need, providing essential blood during emergencies and medical interventions.”
Urgent Need for O Negative Blood
The summer months typically experience a decline in donations, coinciding with a surge in the demand for lifesaving blood transfusions. From Memorial Day to Labor Day, known as the “100 deadliest days” of summer for auto accidents, it’s crucial for hospitals to have an adequate supply of blood for trauma and accident victims.
A single major accident with injuries can swiftly deplete a hospital's entire blood inventory. Ruster stressed, “Donors of all blood types are encouraged to donate now. The need for O negative blood, the universal blood type, is particularly pressing to ensure trauma centers are well-equipped when time is of the essence.”
The Red Cross plays a pivotal role in maintaining the country's blood supply, contributing around 40% of all collected blood. To meet the needs of patients at over 2,500 hospitals and transfusion centers nationwide, the Red Cross must collect 12,500 blood and 3,000 platelet donations daily. In Utah, nearly 45 hospitals rely on the Red Cross for their blood supply.
Donors can schedule appointments using the Red Cross Blood Donor App, by visiting redcrossblood.org or by calling 1-800-RED CROSS (1-800-733-2767). Those who come to give June 10-30, 2024, will receive a $15 e-gift card to a merchant of their choice. For more information, visit RedCrossBlood.org/DoGood.
World Blood Donor Day history
World Blood Donor Day was established in 2004 by the International Federation of Red Cross and Red Crescent Societies, the World Health Organization and other global partners. This annual event is observed on June 14, coinciding with the birthday of Austrian biologist and physician Karl Landsteiner (1868–1943). Landsteiner's groundbreaking discovery of the ABO blood typing system, which earned him a Nobel Prize, transformed safe blood transfusion practices, and significantly influenced healthcare standards.
About the American Red Cross
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members, and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.