National Hispanic Heritage Month, observed from Sept. 15 to Oct. 15 in the U.S. is a time for unity and appreciation of the diverse contributions and cultural heritage of Hispanic and Latino Americans. By acknowledging achievements and values, this celebration reinforces the idea that diversity strengthens the nation and fosters a more inclusive society. This month Red Cross LA celebrates the contributions of four local Latinos.

By Mimi Teller/American Red Cross

The American Red Cross LA Region’s workforce relies on five chapter offices, one regional headquarters and 35 disaster response vehicles to carry out its mission to the county’s 10 million people across 88 cities. The workforce also relies on Daniel Gutierrez to keep all those resources in working condition.  

Daniel joined the Red Cross in his mid-twenties, working in the kitting department making the supply kits used for blood drives. Fifteen years later, Daniel was promoted to Fleet and Facilities Manager for the LA Region, managing all vehicles and facilities for the region.  

While Daniel’s parents come from Mexico, Daniel was born in Carson City, NV, then moved to Southern California when he was five. Growing up and to this day, Daniel incorporates many customs of his heritage into daily life, but among his favorite traditions is celebrating Semana Santa every year before Easter, by wearing brightly painted masks in the same manner celebrated in his father’s hometown of Purisima, Mexico. 

On account of his affiliation with the Red Cross, Daniel has on occasion received feedback from people in LA’s Latino community. Through these dialogues, Daniel sees the difference the Red Cross has made in so many lives, especially around the Sound the Alarm Campaign that installs smoke alarms in the homes where none exist.

Daniel shared that his father is very proud of his accomplishments working at the Red Cross. Growing up, he did what his dad told him to do and when his dad said, “go get a job”, the expectation was whatever Daniel could get. When he started with the Red Cross his dad was awestruck and to this day remains impressed. For Daniel, his hard work at the Red Cross has provided a stepping stone and great opportunities for his family.    

About the American Red Cross:

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org/la or cruzrojaamericana.org, or visit us on Twitter at @RedCrossLA.