LOS ANGELES, CA April 21, 2025 — If you’ve been impacted by the Palisades Fire or the Eaton Fire, the American Red Cross is here to help you recover.

The Red Cross is providing financial assistance to Southern California families with homes located within the burn perimeter of either the Palisades Fire or Eaton Fire and still face obstacles to their recovery.

This week, the Red Cross will begin outreach to specific individuals whose primary residences were located within the disaster affected areas. These individuals are eligible for this additional round of Red Cross financial assistance. For those the Red Cross has contact information for, an invitation to enroll is being sent directly via email or text message from the Red Cross.

If you receive an invitation to complete an application for financial assistance you can complete the entire process virtually by clicking on the enrollment link in the email or text, or by calling 1-800-RED-CROSS (800-733-2767) to enroll, confirm eligibility and receive financial assistance. If you did not receive a message, but your home is located within the Palisades or Eaton Fire burn zone, please visit redcross.org/CAFireBridge to check your eligibility for financial assistance and find locations where you can meet with a Red Cross volunteer to apply in person.

Please be aware of scams or people posing as Red Cross representatives. Eligible residents will receive an invitation via email and text based on the contact information the Red Cross has for you. If you’re unsure whether the Red Cross has reached out, please call 1-800-RED-CROSS (800-733-2767).

All Red Cross services, including financial assistance, are available to individuals regardless of nationality, race, gender, sexual orientation, religious beliefs, class or political opinions. The Red Cross is a charity, not a government agency and people do not need to be American citizens to receive our help.

Red Cross financial assistance is not a loan and does not need to be repaid.

As the climate crisis worsens, disasters like hurricanes and wildfires are becoming more frequent and intense. This means the Red Cross is now launching nearly twice as many relief operations for major disasters than a decade ago.

About the American Red Cross:

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.

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