LOS ANGELES, September 19, 2025 — From September 15 to October 15, the American Red Cross proudly celebrates Hispanic Heritage Month, honoring the vibrant histories, cultures and countless contributions of Hispanic and Latino Americans. This month is a powerful reminder of the strength, resilience and unity that define the Latino community—now the fastest-growing demographic in the United States.

At the Red Cross, we are committed to ensuring that our services, outreach and resources are inclusive, culturally sensitive and accessible to all. This commitment is reflected in our growing enterprise-wide Latino Engagement efforts, which continue to make a meaningful difference in communities across the country.

Empowering Communities Through Connection

Our goal is to deepen engagement with Latino communities in our blood mission, recognizing the vital role Latino donors play in providing lifesaving blood products for patients in need. Through this work, we aim to build trust and promote health equity by delivering accessible health information and resources that resonate with the communities we serve.

Expanding Access and Representation

Through our Diverse Community Investment Program, we’ve expanded outreach efforts to ensure our services are not only available—but impactful. We’ve created new pathways for Spanish-preferred and monolingual individuals to volunteer, strengthening our ability to serve diverse communities with compassion and care.

In 2024, we launched the Translator Hub, a powerful tool that enables us to deliver culturally relevant messaging tailored to Spanish-speaking audiences. This innovation ensures that our communications are not just translated—but truly understood.

Investing in the Next Generation

In Spring 2025, we proudly released all WHALE Tales educational materials in Spanish for the first time. These water safety resources—designed for children in grades K–6—have been thoughtfully trans created to preserve the creativity, rhyming and educational impact of the original English versions. By teaching safe behaviors in and around water, we’re helping to build a foundation of safety and awareness from an early age.

Celebrating Our People

During Hispanic Heritage Month, we celebrate the incredible contributions of our Hispanic and Latino volunteers, staff and community partners. Their dedication, leadership and cultural richness are integral to our mission of preventing and alleviating human suffering in the face of emergencies.

As we honor this month, we reaffirm our commitment to equity, inclusion and community empowerment—today and every day.

Stay Prepared!

Download the free Red Cross Emergency app for weather alerts, safety steps for different emergencies and expert advice in both English and Spanish. Don’t forget to sign up for local government emergency alerts to get critical local information, like evacuation notices, during an emergency.

People can also help their community be better prepared for disasters by giving blood, taking a class in lifesaving skills like CPR, or becoming a Red Cross volunteer. Visit redcross.org or call 800-RED CROSS (800-733-2767) to learn more today.

About the American Red Cross:

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow us on social media.

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