Norma oversees the Community Ambassador Program, as well as the L.A. Region's relationships with elected city and state officials. Focusing on vulnerable communities within the Prepare LA program, she engages community support and engagement in the Red Cross resiliency-building efforts.
Norma previously served as Senior Vice President for Scholarships and Programs at the Hispanic Scholarship Fund in Los Angeles and Executive Director of the Hispanic Scholarship Fund Institute (HSFI) in Washington, DC, where she restructured and oversaw all operations and management of four departments, and effectively expanded the scholarship eligibility to include Deferred Action for Childhood Arrivals (DACA) students.
Prior to joining HSF, Norma worked in Washington, DC as a Senior Advocacy Consultant at the Ibarra Strategy Group – a government and public affairs firm where she handled intergovernmental support, external communications, Latino outreach, and political affairs.
Before moving to DC, Ms. Vega served as Executive Director of the Office of the Census 2010 in the Office of Los Angeles Mayor Antonio Villaraigosa. Previously, she worked in the Mayor’s office as Area Director, serving as liaison to the community, civic groups, and city departments.
She began her career at the Mexican American Legal Defense and Educational Fund (MALDEF) as a paralegal. Later as the Belmont Parent School Partnership Director, she organized parents to ensure the construction of a much-needed high school and a joint-use park.
She serves on many boards, including the inaugural board of trustees of the American Latino Heritage Fund – a fund of the National Park Foundation established by U. S. Secretary of the Interior Ken Salazar. Ms. Vega graduated cum laude with a Bachelor of Arts degree in Criminology, Law & Society from the University of California, Irvine. She was born in Guadalajara, Mexico and raised in Los Angeles.