World Blood Donor Day: You are the Missing Type
The American Red Cross is grateful to all our committed blood donors who volunteer to give the gift of life to patients across the country. Blood transfusion is one of the most common hospital procedures in the U.S.—used to help treat kids battling cancer, accident victims being raced into emergency rooms, and new moms with complicated childbirths. The only source of lifesaving blood products from patients is volunteer blood donors.
Unfortunately, summer can be a difficult time to collect enough blood to meet patient needs, which is why World Blood Donor Day is celebrated in June and why the Red Cross has launched the Missing Types campaign. On June 11, the Red Cross along with 26 iconic corporate and civic brands, celebrities and influencers made the letters A, B and O—the main blood groups—disappear from signage, websites, social media and other public-facing platforms to illustrate the critical role blood donors play in helping patients.
Only three out of 100 people in the U.S. give blood—this is simply not enough. Don’t wait until the letters A, B and O go missing from hospital shelves. Become a blood donor today-- you don’t need to know your blood type to make a lifesaving blood donation. Schedule your next blood donation today by using the Blood Donor App, by visiting RedCrossBlood.org or calling 1-800-RED CROSS (1-800-733-2767).