WASHINGTON, D.C.—April 1, 2019 —Today, the American Red Cross announced it will continue its successful partnership with HBO and extend the Bleed #ForTheThrone campaign in celebration of the eighth and final season of Game of Thrones. More than 350,000 fans and blood donors joined the army of the living and answered the call to Bleed #ForTheThrone in February and March.
Together, the Red Cross and HBO honor their allegiance to the living and call on all members of the realm to continue building our army. All presenting blood donors between April 1-30 will be automatically entered in a new sweepstakes for a chance to win a full-size Iron Throne from HBO’s Game of Thrones! (Those who aren’t able to donate can still win too!*) All presenting blood donors from April 11-30 will receive a commemorative Bleed #ForTheThrone poster, while supplies last.** Join the army of the living by scheduling your appointment to donate blood or platelets today.
“The American Red Cross is thrilled to partnership with HBO and Game of Thrones. Together we can unite the army of the living to help fight for the lives of thousands of patients who are in dire need of blood products every day,” said Cliff Numark, senior vice president, American Red Cross Blood Services. “By partnering with HBO, the Red Cross is able to reach millions of people to share that critical need and hopefully continue to inspire new blood donors to give the gift of life.”
What it Takes to Bleed #ForTheThrone The Red Cross and HBO are providing a road to clenching the Iron Throne that is easier and much faster than the paths traveled by Arya, Cersei, Jon and Tyrion. A blood donation takes about an hour from start to finish, but the actual donation itself only takes about 8-10 minutes. Blood products are perishable and the only source of life saving blood for patients is volunteer blood donors. Blood can be safely donated every 56 days and Power Reds can be donated every 112 days. Platelets can be given every seven days – up to 24 times a year.
“We are so thrilled that our global army of fans have banded together to fight for life,” said Steven Cardwell, Director of Program Marketing, HBO. “Through our partnership, the American Red Cross has collected 10 times more blood than all of the fake blood spilled in the production of the past seven seasons of Game of Thrones, including the Battle of The Blackwater, the Red Wedding, Hardhome, The Fighting Pits of Meereen, and all the other iconic battles combined. It’s a true testament to the incredible power and devotion of the fans to make a lifesaving impact.”
The Throne Waits for No One – Hurry and Donate Today
Right now, the Red Cross has a severe shortage of type O blood donations and urges type O donors – as well as eligible donors of all blood types – to give now to help ensure lifesaving patient care isn’t impacted this spring.
Donors can also save up to 15 minutes at the blood drive by completing a RapidPass. With RapidPass, donors complete the pre-donation reading and health history questionnaire online, on the day of donation, from a mobile device or computer. To complete a RapidPass, follow the instructions at RedCrossBlood.org/RapidPass or use the Red Cross Blood Donor App.
Please make an appointment by using the free Red Cross Blood Donor App, visiting RedCrossBlood.org or calling 1-800-RED CROSS (1-800-733- 2767).
A blood donor card or driver’s license, or two other forms of identification are required at check-in. Individuals who are 17 years of age in most states (16 with parental consent where allowed by state law), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
About the American Red Cross:
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.