At the Red Cross, we strive to be cost-conscious in everything we do, so that we can spend more on people who urgently need our services. In terms of mission-related spending and administrative expenses, the Red Cross compares favorably to other nonprofits and exceeds industry expectations.
One of the leading watchdog organizations, Charity Navigator, gives the Red Cross its highest overall rating — four stars. The Red Cross also meets all 20 BBB Wise Giving Alliance standards of accountability, and has earned the Platinum Seal of Transparency — the highest available seal — from Candid/GuideStar.
Overall, Charity Navigator reports that seven out of 10 charities they evaluate spend at least 75% of their budget on programs and services — leaving about 25% for administrative expenses. In addition, a 2018 study by Grey Matter Research found that the average donor considers 19% as a reasonable ceiling for overhead spending.