Just one day of your life can change someone else’s forever. Home fires claim seven lives every day but having working smoke alarms can cut the risk of death by half. That’s why the American Red Cross is rallying 27,000 volunteers to install 100,000 free smoke alarms nationwide during Sound the Alarm events. This spring we’ll install free smoke alarms, share safety information in at-risk communities and fundraise to help families prepare for, respond to, and recover from home fires.
Raising funds to support this lifesaving work during Sound the Alarm is critical, and we can’t thank you enough! Fundraising for this important cause is hosted on Facebook, where you can easily share your fundraiser with friends and family.
Please use this toolkit to get your Facebook fundraiser started and for additional resources that will help make your fundraising a success.
Create a Facebook Fundraiser
Take these 3 easy steps to create your Sound the Alarm fundraiser on Facebook:
Customize your fundraiser information with the Sound the Alarm content provided below.
Follow the prompts from Facebook to start fundraising!
Customize Your Fundraiser
Customize your fundraiser in these 3 easy ways:
Fundraiser End Date Field: We suggest a 4-week fundraising timeline to make sure your friends and family can support your lifesaving efforts, but ultimately you choose the timeframe you prefer. Note that most Sound the Alarm events occur between April 18 and May 3.
Title of Your Fundraiser Field: Your name will automatically appear in the Facebook fundraiser title, which is a great way for your supporters to know they’re helping you achieve your goals. We suggest adding “Sound the Alarm” right after your name to help connect your fundraising efforts to the Sound the Alarm initiative.
Default Fundraiser Title: David’s fundraiser for American Red Cross
Suggested Fundraiser Title: David’s Sound the Alarm fundraiser for American Red Cross
Why Are You Raising Money Field: Copy and paste one of the sample stories below into the Facebook pre-populated story field and update the red text. This will help your supporters understand why this cause is so important to you. We also encourage you to add a personal greeting or a quick message of your own.
Option 1 (if you’re attending a Sound the Alarm installation event):
Home fires are the nation’s most frequent disaster claiming seven lives every day. But having working smoke alarms can cut the risk of death by half. That’s why I’m volunteering with the American Red Cross to help save lives at a Sound the Alarm event!
On DATE OF INSTALLATION EVENT I’ll join other volunteers and go door-to-door to help install free smoke alarms in at-risk communities, create escape plans, and share fire safety information with neighbors.
My goal is to raise $200 for this lifesaving mission which will help families prepare for, respond to, and recover from home fires. Just $15 can provide a smoke alarm and fire safety training to a family in need. Please help sponsor my efforts and give what you can. Thank you!
Option 2 (if you’re NOT attending a Sound the Alarm installation event):
Home fires are the nation’s most frequent disaster claiming seven lives every day. But having working smoke alarms can cut the risk of death by half. That’s why I’m joining the American Red Cross to save lives by helping to fundraise for Sound the Alarm!
This spring, Red Cross volunteers and fire departments will go door-to-door to install 100,000 free smoke alarms nationwide and share fire safety information in at-risk communities.
My goal is to raise $200 for this lifesaving mission which will help families prepare for, respond to, and recover from home fires. Just $15 can provide a smoke alarm and fire safety training to a family in need. Please give what you can. Thank you!
Fundraiser Cover Photo Selection: You’ll be prompted to select a cover photo for your fundraiser. You can select one of the existing options from the Red Cross or click “edit” to upload a photo. You can use one of the options provided here or choose your own photo.
Note: depending on your browser settings, the image may load in a new tab where you can right click to download.
Click the “Create” button and now you’re ready to fundraise!
To start fundraising, Facebook will suggest some quick next steps:
Invite Your Friends: Build momentum by connecting friends to your fundraiser by using the “Invite Friends” prompt from Facebook. People who invite friends are four times more likely to reach their goal!
Share in Your News Feed: Share your fundraisers with your friends and family in your newsfeed and ask for donations.
Donate to Your Fundraiser: People are more likely to donate to you when they see that someone has already contributed. We suggest making a small self-donation to your fundraiser to get things started. Just $15 can provide one smoke alarm and fire safety training!
Click the “Get Started” button to launch your fundraiser!
While Facebook is generally set up for individual fundraising, there are options available for creating and promoting fundraisers as a team. To establish a team fundraiser, follow these steps:
1. Assign a Team Captain - Select one person to act as the Team Captain. This person needs a Facebook account and is willing to create the Facebook fundraiser, share information, post updates, and motivate teammates to fundraise. Note: A Red Cross staff member may choose to hold this position to appropriately share and motivate fundraising within key segments.
3. Update the Fundraiser Title - The Team Captain updates the fundraiser title to represent the team naming convention and region they represent. Example: “Los Angeles Board Members’ Sound the Alarm Fundraiser” or “Greater New York Tiffany Circle Sound the Alarm Fundraiser’.
4. Invite the Fundraising Team - Once the Facebook fundraiser is created, the Team Captain will invite team members to join the fundraiser when Facebook prompts them to "InviteFriends."Note: Team members will need a Facebook account to participate.
5. Add Organizers - The team captain can add up to 3 friends to be fundraiser organizers to help drive fundraising efforts. Organizers can be added by going to the "More" option and selecting "Add Organizers". Organizers will have full administrator access to this page and can change the fundraiser title, donation goal, and invite others to donate.
6. Start Fundraising – The Team Captain encourages their team members to share the fundraiser link with their network and work together toward reaching the team’s fundraising goal.
Social Media & Email Templates
Here are some sample social media and email templates that you can use when asking your friends and family to donate to your fundraiser, or feel free to come up with your own.
Share the link to your Facebook Fundraiser in your other social media channels to help promote your fundraiser. Get started with these social media templates:
Launch your campaign with this message
I’m helping the Red Cross install FREE smoke alarms and provide home fire safety education to families on INSTALLATION EVENT DATE. I’m also committing to raise $200 to help the Red Cross prepare for, respond to, and help families recover from home fires. Please join me by donating here LINK TO FACEBOOK FUNDRAISER. A $15 donation can provide fire safety training and install one smoke alarm. #EndHomeFires
Give an update with this message
I’m close to reaching my goal of raising $200 to help @RedCross save more lives from home fires! Will you consider a gift to sponsor me and help me reach my goal? LINK TO FACEBOOK FUNDRAISER. #EndHomeFires
Thank a donor with this message
Thank you @nameofdonor for donating to support me and this important cause – to help reduce home fire tragedies. #EndHomeFires
Make your final appeal with this message
My Sound the Alarm event is this week! I’ll be installing free smoke alarms in LOCATION. Can you help me reach my fundraising goal to help support these efforts? Just $15 can cover the cost of installing 1 smoke alarm! Please sponsor me and donate to: LINK TO FACEBOOK FUNDRAISER. #EndHomeFires
Celebrate your successful campaign with this message
We did it! With your support, I raised $TOTAL and contributed towards the goal of installing 100,000 smoke alarms nationwide! Together, we helped @RedCross save more lives from home fires. Thank you! #EndHomeFires
Social Media Tip
Making a short video about why you’re participating in Sound the Alarm can be a great way to gather more support! Consider adding a video to your post to increase donations.
Sending personal emails is a great way to make sure you reach everyone in your network.
Copy, paste and customize this email template
SUBJECT: Please Help Me Save Lives
Did you know that home fires claim seven lives every day but having working smoke alarms can cut the risk of death by half? That’s why the American Red Cross is rallying 27,000 volunteers to install 100,000 free smoke alarms nationwide during Sound the Alarm events this spring.
On DATE, I’ll install free smoke alarms, share safety information in at-risk communities, and fundraise to help families prepare for, respond to, and recover from home fires.
Will you sponsor me by donating to my fundraising page and helping me reach my goal of $200? Just $15 can cover the fire safety training and installation of one smoke alarm. A gift of any size helps families affected by home fires.
Please help me save lives from home fires by donating to my Facebook Fundraiser: LINK TO FACEBOOK FUNDRAISER.
We are so grateful for your support in raising lifesaving funds for Sound the Alarm! To help you along the way, we will provide fundraising tips as well as recognition gifts for fundraising.
Our fundraising team will encourage you throughout your fundraising journey. Fundraisers will receive welcome and coaching messages from the Red Cross as posts to your Facebook fundraiser. If you have questions, you can reach out to firstname.lastname@example.org
As a token of our gratitude for your incredible fundraising support, all fundraisers are eligible to receive thank you gifts:
Raise $50 and receive a custom Sound the Alarm pin
Raise $200 and receive a Red Cross First Aid Kit
Raise $500+ and receive a foldable Red Cross lawn chair
If you are eligible to receive a free recognition gift, you will be asked for your shipping information via a survey that will be posted to your Facebook fundraiser at the conclusion of Sound the Alarm in May. If you prefer to opt out of receiving a gift, you can indicate your preference at that time.
Where can I fundraise for Sound the Alarm?
All fundraising for 2020 Sound the Alarm is on Facebook. Those hosting a fundraiser as well as donors will need a Facebook account to fundraise or donate. To learn more about Facebook’s rules on fundraising, please visit: https://www.facebook.com/help/990087377765844
I do not have a Facebook account, can I still contribute to Sound the Alarm?
What can I do with donations I receive that don’t come through Facebook (e.g., checks)?
You can mail any checks you receive to the address below or drop them off to your local Red Cross chapter. Please indicate on the check memo line ‘Sound the Alarm Fundraising’. Because Facebook does not currently have the capability to include donations via check, we will not be able to reflect these donations in your Facebook fundraising total.
PO Box 37841
Boone, IA 50037-0841
Can I use my CrowdRise Sound the Alarm fundraising page from last year?
For Sound the Alarm 2020, we encourage you to use Facebook fundraising. Please note that CrowdRise was acquired and rebranded as GoFundMe Charity in 2019 so the logo and branding has been updated.
Is there suggested content to use to personalize my Facebook fundraiser?
How do I locate the URL for my Facebook fundraiser to be able to share it via email?
Once you’ve created your fundraiser you can find the link to your page under the “Fundraiser Link” section of your page; it includes a “Copy Link” button so you can easily paste the link into your messaging.
My Sound the Alarm event is many weeks away, can I set up my Facebook fundraiser now?
What do donations to my Sound the Alarm Facebook fundraiser support?
Donations support Red Cross Home Fire Relief and will be used to prepare for, respond to, and help people recover from home fires. This includes preparedness efforts like providing free smoke alarms and home fire safety education, as well as helping affected families recover from home fires with support like relief supplies, emotional support, recovery planning and other assistance.
Does Facebook take a portion of donations made to American Red Cross on Facebook?
No, Facebook does not take out any fees for donations made on Facebook to the American Red Cross.
How can I get a copy of my Facebook donation receipt?
All receipts from Facebook Fundraising are provided directly from Facebook. To request a copy of a donation receipt, visit https://www.facebook.com/help.