You can help provide food, shelter, comfort, and hope to those in need.You can help provide food, shelter, comfort, and hope to those in need.
Fundraise for the American Red Cross
The Red Cross has partnered with Facebook and GoFundMe Charity to help you rally support through Peer-to-Peer (P2P) fundraising. By creating your own fundraiser on one of these sites, you can energize your community to help those who need it most.
Engage your friends and family on Facebook to help provide relief and support to those in crisis. You can raise money centered around your birthday or for any other occasion that inspires you to take action without ever leaving Facebook.
Join other supporters by using GoFundMe Charity to provide help and hope to those in need. Check out some of the more popular ideas below, choose the one that works best for you, and then follow the instructions to get going!
Raise money to help make a difference by live streaming what you love doing. Build campaigns in 5 minutes and access a variety of tools that connect your live stream and social media accounts.
Help others by honoring and remembering loved ones.
Learn More About Fundraising for the Red Cross
Online Fundraising FAQs
What is peer-to-peer fundraising?
Peer-to-peer (P2P) fundraising is a method of raising money that encourages supporters to utilize their own network to raise money on behalf of an organization. Supporters use an online platform to engage their friends, family, co-workers, and neighbors to donate to a fundraising page that directs funds to the nonprofit organization.
Why start a peer-to-peer fundraising campaign?
A P2P fundraising campaign for the Red Cross is the best way for an individual to increase their impact for an organization (especially for those who may not be able to make a large personal donation). Starting a fundraising campaign is an easy and effective way to raise money to provide help and hope to neighbors that need it most. Individuals, corporations, community groups and others can create their own teams and help raise valuable support for those in need.
How does peer-to-peer fundraising work at the Red Cross?
Individuals – called fundraisers – reach out to people they know and ask them to donate to the Red Cross cause the fundraiser is supporting. Fundraisers for the Red Cross will create a fundraising page on Facebook or GoFundMe Charity, an online fundraising website, where they can upload personal pictures and post details about why they are supporting the organization. Fundraisers will then send message to their friends, family, co-workers, neighbors, etc. that includes a link to their fundraising page and ask for donations. Messages are often sent by email and social media.
Fundraisers are able to see donations that are made to their page, post updates to their supporters and even create a team and recruit additional fundraisers to join them. One key concept of P2P fundraising is to spread support through the fundraiser’s contacts, helping expand the reach of a cause beyond the organization’s usual audience.
How your peer-to-peer fundraising helps disaster relief efforts
You can make a difference and help those in need by starting a P2P fundraiser and inviting your family and friends to join you in supporting our life-saving efforts. Thanks to the generosity of volunteers and supporters like you, the Red Cross is able to respond to a disaster every eight minutes. Your support helps us continue to bring hope, comfort, and care to countless children and families. We appreciate your help!
Facebook Fundraising FAQs
How can I donate to the American Red Cross on Facebook?
You can donate in two ways:
To someone’s Red Cross fundraiser, or
Donate to a specific Red Cross campaign (e.g. Sound the Alarm)
No. Facebook covers all fees for donations made to charitable organizations. For personal fundraisers that do not benefit a charity, payment processing fees are deducted.
Are donations made to the Red Cross on Facebook tax deductible?
A donation to the Red Cross through its Facebook Page or a fundraiser on Facebook may be tax-deductible. Since tax laws vary by country and region, you should consult a tax professional or review the laws for your area to determine whether a donation is tax-deductible. After you donate, a confirmation will be sent to the primary email listed on your Facebook account. This confirmation shows that you've made this donation as a charitable contribution and that you're not receiving any goods or services in return.
How does the Red Cross allocate funds raised on Facebook?
Funds donated to the Red Cross will be allocated to “Disaster Relief”, which will help the Red Cross respond to disasters big and small. We are monitoring donations on Facebook where a donor may make a designation for a specific disaster – if so, we will honor donor intent.
How do I add a donate button to my live video?
You can add a donate button to your live video using the Facebook for iOS app (iPhone and iPad) or Facebook for Android app. You can also add a donate button to your live video from a Facebook profile or verified Page.
How are donations made on Facebook distributed to the Red Cross?
In Facebook, go to “Explore” (on the left-hand size of the screen if you're on a computer), and choose “Fundraisers.” Then, choose “Manage,” or look under your fundraiser shortcuts to see fundraisers you've created or donated to on Facebook.
If for whatever reason you or someone you know needs a refund for a donation, please see Facebook's "How do I contact Facebook about my donation?"and fill out the linked form. If the funds have already been disbursed to the Red Cross, then you can contact our Donor Services Team to request a refund by calling 1-800-RED-CROSS.
What are the fees associated with GoFundMe Charity?
The American Red Cross has a contract with GoFundMe Charity that allows us to receive very minimal fees associated with each donation. The Red Cross is contracted for a 2.5% platform fee plus a credit card fee of 2.2% + $0.30 per transaction. All donors are given the option to increase their donation to cover the transaction fees. On average, 93% of donors choose to cover the fees.
How does my chapter get the money?
Each Region has their own account, all campaigns under your Regional account will automatically credit the funds directly to your Regional Headquarters Chapter. The donations will come in monthly under the donor’s name and you can find these funds in the monthly report. If you included a GoFundMe Charity Event Source Code then the funds will go directly to your event. The gift comment will show that the gift came from GoFundMe Charity.
How does my donor receive a tax receipt?
The donor will be emailed a tax receipt directly from our Gift Processing Team.
How do I apply Fundraiser and/or Salesforce Credit?
The donors will be automatically hard credited in Salesforce the month after the gift is posted as long as the donor already has a record in Salesforce.