CBS has partnered with the American Red Cross to unite people in caring for one another, bringing communities together and delivering resources and information to people in need. We invite you to explore the content on this page to find ways to get involved and join CBS in becoming a DO nation by DOing your part to help others - by focusing on what each of us can DO.
Stand with CBS and the American Red Cross to provide critical relief services — needed now more than ever.
So what are you going to DO?
Every 2 seconds someone needs blood in America and patients are counting on you.
CBS partners with the American Red Cross to put the “DO” in donation – with a campaign to inspire action in support of the organization’s widespread life-saving efforts.
“There’s clearly never been a greater need for the life-saving efforts and blood of the American Red Cross,” said Mike Benson, President and Chief Marketing Officer, CBS. “CBS is proud to partner with this tireless organization, and we hope that our campaign not only galvanizes people to donate to the Red Cross in some fashion during these particularly challenging times, but also inspires them to be involved for years to come.”