Join forces with one of the world's most respected & recognized brands.Join forces with one of the world's most respected & recognized brands.
Across the country and around the world, the American Red Cross has served our neighbors in times of need for more than 100 years. Today, when our services are needed more than ever, the revenues from our commercial licensing program help support our humanitarian mission.
Licensing opportunities are available across many consumer and commercial product categories, including health, home, professional, office ready, and lifestyle. By partnering with us, your organization demonstrates its commitment to our values while sharing in the trust and respect we have earned over the years.
How to Become a Licensing Partner
We appreciate your interest in partnering with the Red Cross and are committed to creating efficient working relationships – starting with our application process.
Tell us about your organization and how you envision us working together, using our online application.
Within 5 business days, a member of our licensing team will call to discuss your ideas in depth.
Pending the outcome of that call, you may be invited to submit product samples and a partnership proposal.
Partner With One of the World's Most Respected Brands
Red Cross provides humanitarian services and training to more than 40,000* people each day.
*Average over the past 3 years
Disaster relief at nearly 66,000 incidents each year – every 8 minutes
Health & safety training for 6,250,000+ people per year
40% of the nation’s supply of blood & blood products
Services to America’s military members, families & veterans
Disaster relief in communities around the world
That's why, in a study* of 50,000 non-profit and for-profit brands the American Red Cross ranked:
More trustworthy than 99%
More socially responsible, straightforward, friendly & helpful than 95%
Higher in brand stature, in terms of esteem & knowledge, than any non-profit
*The Young & Rubicam BrandAsset® Valuator is the world’s longest-running and most extensive study of brands, covering 50,000 brands and dating back to 1993. The U.S. panel includes 17,000 nationally representative adults, with data collected quarterly. Base: June 2013.
A variety of companies are partnering with the American Red Cross to co-brand their products. Download our list of current licensees.
Report Unauthorized Use
Written permission is required before using the Red Cross brand. Please help us maintain the integrity of our brand by reporting any unauthorized use of our name, logo and other trademarks.