It All Begins With Learn-to-Swim

Thank you for being part of the Red Cross Centennial campaign and working with us to decrease drowning rates in communities nationwide. This page contains materials about the campaign and resources that your facility can use to recruit participants while promoting water safety, Learn-to-Swim and lifeguarding in your community.

Bookmark this page and visit often!

Below are the assets available and here is a listing of FREE Red Cross Resources to Help Support Your Water Safety and Drowning Prevention program.

About the Centennial Campaign and the Need for Water Safety Education:

• History
• 5 Skills to Save Your Life in the Water – Infographic
• Unintentional Drowning
• In Over Their Heads in the Water – Expanded Flyer

Campaign Resources for Your Facility:

• Web Banner 1
• Web Banner 2
• Web Banner 3
• Circle and Chain Poster (English and Spanish)
• Circle and Chain Tear Sheet (English and Spanish)
• Recruitment Poster: Water Safety Instructor
• Recruitment Poster: Learn to Swim - 1
• Recruitment Poster: Learn to Swim - 2
• Recruitment Poster: Learn to Swim - 3
• Recruitment Poster: Parent and Caregiver Water Safety Education
• Recruitment Poster: Lifeguarding - 1
• Recruitment Poster: Lifeguarding - 2
• Recruitment Poster: Junior Lifeguarding
• Longfellow’s WHALE Tales and Water Safety Outreach Postcards
  • 4 x 6 inches
  • 5 x 7 inches
• Postcard: Water Safety for Parents and Caregivers free online course
• Postcard: Water Safety for Parents and Caregivers free online course (editable for organization name)
• Postcard: Orientation to Swim Lessons for Parents and Caregivers free online course
• Postcard: Orientation to Swim Lessons for Parents and Caregivers free online course (editable for organization name)
• Water Safety Resources Flyer

Important Links for Your Facility:

• Aquatics Centennial Logo
• Photo Release Form
• Using the Red Cross Brand (request use of name & logo)
• Learn-to-Swim Providers Registration Form

Centennial Connection Newsletters:

• January 2024 Newsletter
• November 2023 Newsletter
• September 2023 Newsletter
• July 2023 Newsletter

Want to learn more or apply to be a part of the campaign? Contact us at CentennialSwimApply@redcross.org